Pay Per Click
Packages:

PPC

What is pay per click Advertising?

On its face, pay per click marketing, or PPC, is pretty simple: Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their ‘natural’ search results, which are still powered by a combination of keywords found on your site, link popularity and other formula.

These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results. Note that I said a chance. There’s also something called the quality score that can impact your ranking. More on that in a minute.

If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid. So, if you bid $.15 per click on ‘widgets’, and that’s the highest bid, you’ll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.

 

Why PPC is Good

Pay per click advertising can generate traffic right away. It’s simple: Spend enough, get top placement, and potential customers will see you first. If folks are searching for the key phrases on which you bid and you’ve placed a well-written ad, you will get clicks the moment the ad is activated.

So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.

PPC can also be a bargain: Sometimes, you can find keyword ‘niches’ for which the top bid is around $.10 – in that case, PPC is a great option, because you can generate traffic to your site for a fraction of the cost of any other form of paid advertising.

Bronze

1000 set up 350/month management

For Local Small Campaigns

  • Basic keyword research
  • Setup of Google AdWords account
  • Setup of 1 search traffic campaign
  • Select up to 50 pay per click search traffic targeted keywords
  • Setup of all appropriate account settings such as budgets geo-targeting language targeting etc.
  • Setup of proper conversion tracking
  • 3 ad variation templates
  • Scheduling of appropriate weekly & monthly reports
  • Email support
  • Bid optimization (1 per week)

Silver

1500 set up 550/month management

For Local Big Campaigns

  • Basic keyword research
  • Setup of Google AdWords account
  • Up to 3 search or content targeted campaigns
  • Select up to 150 pay per click keywords
  • Setup of all appropriate account settings such as budgets geo-targeting language targeting etc.
  • Setup of proper conversion tracking
  • 3 ad variation templates per campaign
  • Scheduling of appropriate weekly & monthly reports
  • bid optimizations (one optimization per week)
  • Keyword optimization
  • Ad text optimization
  • Email Support
  • Live Chat Support

Gold

2500 set up, 800/month management

For Big Established Companies

  • Detailed keyword research
  • Setup of Google AdWords account
  • Up to 5 search content or site targeted campaigns
  • Select up to 500 pay per click keywords
  • Setup of all appropriate account settings such as budgets geo-targeting language targeting etc.
  • Setup of proper conversion tracking
  • 3 ad variation templates per campaign
  • Scheduling of appropriate weekly & monthly reports
  • Bid optimizations (one optimization per week)
  • Keyword optimization
  • Ad text optimization
  • Placement optimization
  • Unlimited email
  • Unlimited phone support

Frequently Asked Questions Q. What is PPC and how will I benefit from it? A. Pay Per Click is an advertising model used on search engines and content sites which allows advertisers to pay only when a visitor clicks on your ad. The benefit to the advertiser is paying only for visitors that have expressed interest in your product / service and came to your site, rather than paying for impressions of your banners that may or may not result in visitors to your site. Q. I’m already doing SEO… do I also need PPC? A. Yes, you do. PPC and SEO complement each other. With SEO you can optimize only a few most important keywords and search engines constantly make adjustments to their algorithms. You cannot be sure that you’ll always be there in the search results when your potential clients are searching for you. That’s where PPC comes in. It practically guarantees that you’ll be there at all times, you’ll be there for any keyword variation your potential clients may use and you only pay when a visitor clicks on your ad and comes to your site. Q. Are there any ongoing fees after the initial PPC setup? A. There are no ongoing fees with our packages. We do however recommend professional PPC Account Management.  We’ve been managing PPC accounts for as long as PPC programs existed and have gone through the learning curve and done all the beginner mistakes a long time ago. We are certain that we’ll be able to save you more money than our monthly management fee. Q. How long does PPC setup takes? A. We will do keyword research and setup your PPC account within 5 business days of receiving all necessary information from you. Q. How soon will I see results from my PPC campaigns? A. You will start receiving relevant traffic to your site as soon as we launch your PPC campaigns. Q. Will my site show up on the first page of search results with PPC ads? A. Yes, with sufficient bids and budgets your ads will always show up on the first page off relevant search results. Q. How much input will you need from me to run PPC ads? A. First we’ll need general information on your goals and expectations from your PPC campaigns. During the setup process we will need your approval of keyword list, ad variations and account structure we’ll develop for you. We’ll also provide you with HTML tags for conversion tracking that you’ll need to place on appropriate pages. Q. Will I be able to select the keywords for PPC? A. Yes. You can send us a list of keywords you would like to show up for or we can send you proposed list for your consideration. In any case, you select all keywords for your PPC campaigns. Q. How many keywords can I bid on? A. Google and Yahoo allow you to have up to 50,000 keywords per account. With our packages, we will develop anywhere between 50 and 500 keywords depending on the package you select and your specific needs. Q. Should I bid on broader more generic keywords or longer more specific keywords? A. Depending on your product / service you may want to do one or the other. Here is what you need to keep in mind as you select your keywords: Broader, more generic keywords are generally more competitive, therefore it will cost more per click. The payoff is greater in terms of much more traffic, however a lower percentage of that traffic may be your potential customers as the keyword term is broad. Longer, more specific keywords will narrow it down to your direct competition only, most likely it will require a smaller bid. The tradeoff though is much less traffic, but a larger percentage of that lower traffic are your potential customers. If your budget permits, we recommend testing both to see where you can achieve better bottom line results. Q. Will you be editing my HTML coding for PPC purposes? A. No. However, we will send you conversion tracking tags with proper placement instructions. You will need to implement these tags on your own. Q. Will you be redesigning my site for PPC purposes? A. No. If we feel that current site structure is not optimal for PPC, we will let you know (without charging you) and give you a general direction on how to proceed. After you complete your redesign or creation of new pages, we will gladly setup your PPC account. Q. What are the payment terms? A. All our PPC Packages require a full upfront payment. Q. What kind of payments do you accept? A. We accept checks, credit cards and wire transfers. You are responsible for any transfer fees charged by your bank. Q. Are there any other fees/expenses I should be aware of? A. One of the benefits of working with us is there are  no hidden fees. Our packages were created based on years of experience with needs of small & midsize business demands. Keep in mind though that we will not redesign your site or create any additional pages. So, you may have an expense of redesign or creation of additional pages. We can point you in the right direction with selecting the right man for the job if you would like. Q. What kind of reports will be available? A. You will have full access to your PPC accounts and will be able to schedule any report you would like. Google, Yahoo and MSN offer a large variety of reports. We recommend to routinely run (and will schedule for you) keyword performance reports, adgroup performance reports and ad performance reports. Q. What kind of customer support will be available? A. You will have a dedicated account manager that will work with your account. Your account manager will provide email and phone support based on your package selection. Q. Should I also be doing SEO? A. You can and you should! Search engines are a great way of getting relevant traffic to your websites and if your budget permits, we highly recommend you to utilize them to the fullest extent. Search Engine Optimization will help you reduce the dollar amount you spend on your top keywords. We have similar entry level SEO Packages for you. We have done Search Engine Optimization for hundreds of websites over a period of 6 years. We have gone through the learning curve and made all the beginner mistakes years ago, so you don’t have to waste your time on reinventing the wheel. Q. Ok, I would like to give it a try… how do I proceed? A. Simply submit our online request form with your company information, contact information, website URL, select the package & preferred method of payment. Your dedicated account manager will email you an invoice and a list of questions. Upon receipt, answer the questions and submit the payment . We will start working on your site within 48 hours of receipt of payment Monday to Friday after the reply to our questions.